Elevating Brands, Empowering Digital Success: 5 Years of Marketing Mastery
I build full-funnel acquisition and lifecycle systems across Google Ads, Meta, LinkedIn, OTA/travel media, GA4/GTM, and Salesforce Marketing Cloud—optimized for revenue impact, pacing control, and stakeholder-ready narratives.
đź“Ť Irvine, CA | Open to Relocation
Elevating Brands, Empowering Digital Success: 5 Years of Marketing Mastery
I build full-funnel acquisition and lifecycle systems across Google Ads, Meta, LinkedIn, OTA/travel media, GA4/GTM, and Salesforce Marketing Cloud—optimized for revenue impact, pacing control, and stakeholder-ready narratives.
đź“Ť Irvine, CA | Open to Relocation
- $100K+ Monthly Budget Managed
- 20+ active accounts managed
- +567% ROAS Increased
- ~91% client retention
- -75% CAC Reduction
- 800% Social Followers Grew
- 4Ă— Organic traffic scaled
- 70% B2B Inbound Leads Increased
- 5+ years experience
What Do I Do
Performance Marketing (Paid Media)
Run and optimize multi-channel campaigns across Google Ads, Meta, LinkedIn, and travel/OTA media with pacing control, testing, and ROI focus.
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CRM & Lifecycle
Build lifecycle flows with segmentation, Data Extensions, Journeys, and HTML email builds, aligning paid acquisition with retention and repeat conversion using Salesforce, Mailchip, etc.
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Measurement & Optimization
Improve performance decisions through conversion tracking QA, GA4 event mapping, GTM implementation checks, and reporting narratives (insights → actions → impact).
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SEO (Technical + On-Page)
Drive organic growth through technical audits, keyword strategy, content optimization, and site health fixes (crawlability, indexing, speed, internal linking).
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Website Development (No-Code + Front-End)
Build and improve websites/landing pages using WordPress, Wix, Elementor, and other site builders, with working knowledge of HTML, CSS, and JavaScript for customization and troubleshooting.
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Design & Video Editing
Produce and adapt marketing creatives using Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator) plus Canva and Figma—optimized for platform formats and brand consistency.
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Work That Moved the Needle
Some Key Projects & Results (Portfolio Pieces)
Paid Search Scaling & Efficiency Gains
ROI +1,973%
Spend managed: up to ~$187K/mo
A high-budget paid search program was scaled across two hospitality accounts with strong efficiency gains. Return improved while spend remained controlled during peak periods, proving that growth could be expanded without sacrificing performance quality.
Paid Search Scaling & Efficiency Gains
ROI +1,973%
Spend managed: up to ~$187K/mo
A high-budget paid search program was scaled across two hospitality accounts with strong efficiency gains. Return improved while spend remained controlled during peak periods, proving that growth could be expanded without sacrificing performance quality.
SEO Visibility & Keyword Growth Surge
Traffic +2000Ă—
Peak ~4.5K organic traffic
SEO performance delivered both short-term momentum and long-term compounding growth. A rapid visibility lift was achieved through focused keyword coverage and on-page execution (showing a clear traffic spike from Nov–Jan), while a separate SEO-first transformation proved scalability—building organic presence from near-zero into sustained demand capture through technical fixes and commercial-intent content strategy.
SEO Visibility & Keyword Growth Surge
Traffic +2000Ă—
Peak ~4.5K organic traffic
SEO performance delivered both short-term momentum and long-term compounding growth. A rapid visibility lift was achieved through focused keyword coverage and on-page execution (showing a clear traffic spike from Nov–Jan), while a separate SEO-first transformation proved scalability—building organic presence from near-zero into sustained demand capture through technical fixes and commercial-intent content strategy.
Paid Social Turnaround
ROAS +3,615% (37Ă—)
Revenue +3,266% (34Ă—)
CAC -75%
Performance was recovered through a quality-first optimization approach—shifting away from volume-driven delivery into tighter conversion-focused structure, better audience intent filtering, and continuous testing. The same playbook was also applied to acquisition efficiency, combining weekly performance evaluation with cohort-style thinking to reduce wasted spend while improving lead quality.
Paid Social Turnaround
ROAS +3,615% (37Ă—)
Revenue +3,266% (34Ă—)
CAC -75%
Performance was recovered through a quality-first optimization approach—shifting away from volume-driven delivery into tighter conversion-focused structure, better audience intent filtering, and continuous testing. The same playbook was also applied to acquisition efficiency, combining weekly performance evaluation with cohort-style thinking to reduce wasted spend while improving lead quality.
The Brand Building Sprint
Followers +1,650%
10K users in first quarter
Verified status earned organically
A new sub-brand was launched on a tight timeline by building the brand system end-to-end—identity, guidelines, website, and go-to-market foundations—while simultaneously scaling an existing brand’s organic social presence through an authentic content strategy. The sprint focused on shipping fast without sacrificing clarity: strong positioning, consistent assets, and a repeatable content engine that could sustain growth beyond launch.
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The Brand Building Sprint
Followers +1,650%
10K users in first quarter
Verified status earned organically
A new sub-brand was launched on a tight timeline by building the brand system end-to-end—identity, guidelines, website, and go-to-market foundations—while simultaneously scaling an existing brand’s organic social presence through an authentic content strategy. The sprint focused on shipping fast without sacrificing clarity: strong positioning, consistent assets, and a repeatable content engine that could sustain growth beyond launch.
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Tools & Platforms: Google Ads/Analytics | Salesforce | Meta/LinkedIn Ads | SEMrush/Ahrefs | HubSpot| Adobe Suite.
Connect With Me
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